Okay so I am trying to get back into the groove of posting what I eat (I've NOT been good about eating healthy) so back on the train I jump.
Today for late lunch I'm having an egg white (with green and yellow onions and for a kick some jalapeno pepper - and one slice of cheese) sandwich on cinnamon raisin ezekial bread sprayed lightly with "I can't believe it's not butter - olive oil spray. What did you have for lunch?The longer Facebook and other social media sites are around, the more we hear about social media discrimination. It can happen to the best of us: we post something to our accounts and years later apply for a job. If that post was untoward and your potential employer scours your account, you may find yourself passed over for the job.
Not only can social media sites hurt your chances of gaining employment, they can hurt your chances of being accepted to the college of your dreams. It’s becoming more common, and more acceptable, for an admissions board or potential employer to require that you allow access to your Facebook, LinkedIn and Twitter accounts. What you post innocently today may hurt you in the future.
College Admissions
According to Unigo, a web network providing assistance to potential college students, you can’t be sure whether your college admissions board will look at your Facebook page. While some do as a matter of course, others simply don’t have the time. However, if your Facebook profile happens to land in the lap of the board, be prepared to explain your posts.
Says an associate director of admissions at Ohio University in Athens, Ohio: “…consequences can result in denial of admission to college, legal ramifications, school expulsion or suspension and even loss of scholarship.” It would behoove teenagers to understand that posting on Facebook is incredibly public. If it’s not something that would be said in person, or plastered on a sign along the highway, it shouldn’t be posted to your Facebook wall.
[http://blog.universitydecisions.com/can-facebook-posts-hurt-college-acceptance]
Employment
Just as college admissions boards may look at your social network sites, you can expect potential employers to ask for access to your page as part of the hiring process. Photos, opinions and jokes that you have posted to your wall are all fair game when it comes to what your potential employer may be looking for.
Not only should you be careful about what you post on your wall, you should be wary of the friends that you keep. If you’ve got wild online friends who post pornography, obscene jokes or off-color news clips, it may be time to weed out your friends list.
On the opposite side of the coin, if you’ve created a Facebook account and only have a handful of friends, it may make you look as though you don’t follow through with tasks. If you don’t have time for a Facebook page, or have a page that you haven’t visited in several months, consider deleting it altogether.
Is It Legal?
The short answer is that yes, it is legal for college admission boards and potential employers to look at your profile. What information is used and how it is used, however, may not be. For instance, if a potential employer looks at your profile and finds out that you have a previously undisclosed medical issue, they may not be able to use that as a deciding factor in your employability.
If you’ve been denied employment due to what you suspect may be discrimination based off of the information garnered from your Facebook or Twitter account, you may have legal recourse. Employers are not allowed to use any information that would violate the Americans with Disabilities Act or Title VII of the Civil Rights Act.
[http://www.cio.com/article/679830/Social_Networks_A_New_Hotbed_for_Hiring_Dis...]
Even though you may have legal recourse, hiring a lawyer can be expensive. The best course of action is to edit your social media very carefully. After you’ve edited your pages, have a trusted friend or family member look at them and make further suggestions. Remember, nothing is so important to share that it could cost you your future!
Nicole Morgan is a career counselor, and blogs for bestonlinembaguides.org where you can find information about the best mba programs. She enjoys helping her students find the right school programs online.
When are where is the line being drawn, if any at all? Should someone be punished for freedom of speech or is social networking not considered at all in this category? I'd like to hear what a lawyer has to say about this! What rights does the average Joe have?
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ADOTAS – Whenever you ask a marketing executive about his or her company’s investment in social media, we hear this statement a lot: “Our social media investments just don’t quite work like online ad investments such as Google PPC, and hence it is very difficult to measure ROI in social media.” We examine the reasons and recommend some solutions here.
Social Media defined
For the purpose of this article, we assume all major social networks like Facebook, Google+, LinkedIn, Pinterest, Twitter and YouTube to be a large part of social media.
Why does Google PPC work better than all other social media?
Whenever a user is searching for a product on search engines like Bing and Google, there is an implicit intent, whether to purchase, to get more information or to complain about a product or service. It is because of this implicit intent that users are self-selected and are more prone to clicking on the ads.
On the other hand, Facebook is about connecting people, and hence its focus is the social graph. Therefore, an ad trying to sell a product directly on Facebook is equivalent to someone selling network marketing services at a social gathering. What do you do when someone at a social gathering tries to recruit you for their network marketing service? Ignore them! This is why most ads don’t work as well on Facebook, unless they are playful and/or just trying to reinforce the brands. There are a whole host of interest -based social media sites like LinkedIn, Pinterest and Twitter, to name a few. Unlike Facebook, these networks are built on some common interests that bind people together, whether it is job search or high-tech news. Therefore, discussing these common interests, whether one-on-one or in the form of ads, may be more acceptable in those forums than on Facebook. However, return on investment in these networks is still hard to gauge, as you really don’t know the intent of the users.
Finding the Intent
If we could easily discover users who express some intent in social media, whether it is intent to buy, intent to sell or customer service for a particular product or service, it will make the marketer’s job easier. One could try to do Twitter search manually and might find people with intent to buy certain products. However, considering that there are 230 million tweets per day, it is not humanly possible to do this manually.
Big Data meets NLP
This is a problem of big data, wherein technologies like Hadoop are necessary to be able to process this large data feed. When processed, Natural Language Processing (NLP) techniques need to be applied to discover various intents, including intent to purchase, intent to sell and customer service.
Solution
At my company, SocialNuggets, we have done the hard part and are now mining tweets and other social media content to discover intent to purchase. In analyzing a fairly large sample of 1 million tweets for few days, we found that about 1 to 2 percent of the users express an intent to purchase some product or service. When these users were offered a coupon or deal, a CTR (click-through rate) of 11 percent was observed.
If you are interested in increasing your social media return on investment, then why not try to find people that have expressed an intent in buying products you are selling?
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April 1, 2012 6:48 PM
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Sugar and kids: The toxic truth
This week on 60 Minutes, Dr. Sanjay Gupta reports on new research coming out of some of America's most respected institutions, which find that sugar-- the way it's being consumed by Americans today-- is a toxin. And it could be the driving force behind some of this country's leading killers, including heart disease.
We at Overtime couldn't believe our ears when we heard this report. We knew sugar was bad, but a "toxin"? We give our kids that stuff!
We weren't quite sure how to apply the new science in the 60 Minutes report to the challenges of everyday family life, so we sat down with Dr. Sanjay Gupta for some practical advice. Both a doctor and a father of three, Dr. Gupta offers his take on how a typical American family should think about the sugar in their diet.
