LinkedIn is a critical tool for a business audience, specifically business-to-business companies.
The target audience is executives and professionals looking to network as compared to an average consumer.
- What to do: Establish a company profile, where you will give an overview of your business, and an individual profile, where you provide a short version of your résumé. Make sure to upload a headshot or a business logo, and list your personal or business specialties.
- Connect: Make connections with current and past colleagues and schoolmates, and accept those who request you as a contact if you know them or have interacted with them. You can also create or join groups, which allow users who have certain connections — alumni associations or nonprofit boards, for example — to have a central place to connect.
- Searching: You can look for people, updates, jobs and companies, among others, and can be done through the search and advanced search function, or http://www.linkedin.com/signal. From there, you can set up alerts to follow a company and see what it is discussing online. Following can be a useful way to determine who you need to connect with when looking to deal with a specific company.
- Stay in touch: LinkedIn can also be useful to stay in touch with your network. Sending a quick congratulatory note to connections with new jobs, or to those who just got promoted,
via bizjournals.com
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